Yesterday, while watching Bloomberg, I came
across an interesting interview with an American entrepreneur. He discussed
about his company, all the problems and success stories and the whole pathway
starting from the initial idea till its realization. From his speech I
underline one phrase which I think encapsulates the whole meaning of how today’s
business trends should be: “we do not
waste our time competing but we are using this time creatively so as to collaborate and
co-create value”.
Being an entrepreneur means having the
willingness to move into unexplored fields. It is about seeing first what
others will see eventually. It is about being focused and always wanting to
drive to success. An entrepreneur would do anything so as to be able to reach
dreams fulfillment.
The entrepreneurial pathway is like “crossing the dessert without water”. It
means that it is aligned to the general requirement for something new and
something fresh. The need for a global infrastructure and the moving and
changing depending on where the market is going requires flexibility. Taking
best practices into the value co-creation leads to a competitive edge since
each party becomes innovative by using knowledge, best practices, network,
supply chains and any other available resources and leveraging all good ideas.
I would say that the “secret recipe” is the effective and efficient use of the limited
resources of knowledge, people and capital under an open and collaborative
framework. It is also the dedication and passion for learning. But the ultimate
element is the creation of a trustworthy and open organizational culture.
Culture means the continuous engagement with the human world; it is the
elaboration of the personal and organizational touch that makes a difference.
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